iBeacon technology is spreading in France.
L’Univers de Léo, with its 20+ locations in Paris, has started deploying the iBeacon technology while launching it’s brand new app.
Since Octobre 2014, the new app is available on the Apple store, and Google play will follow soon. Customers can now follow new products arrival and get exclusive coupons while in store.
Three store have so far been testing the technology :
- Centre Georges Pompidou store
- centre commercial QUARTZ store
- And the recent centre commercial BEAUGRENELLE
Group CEO, Mr. Alex MAHFOUZ, asked SmartBeacon, expert in this particular technology, for this setup. After few weeks testing, he explains : “I have always wanted to welcome my customers the best possible way. With the new app, they can now be notified when they are close to a store and exclusively get coupons. Further more, I have now access to anonymous stats! This would have been impossible few years back unless spending thousands of euros in a setup.”
This is only the beginning. A retail revolution is on its way !